Amazon.com (AMZN) announced Friday that Apple Music subscribers will soon be able to play the service through Amazon Echo smart speakers. The deal illustrates the improving relationship between the two tech giants, who often compete with each other.
Owners of Echo speakers will be able to make Apple Music song and artist requests using their voice. For instance, they could say, “Alexa, play Bebe Rexha on Apple Music.” Alexa is the voice-activated personal assistant technology in Echo speakers.
“Music is one of the most popular features on Alexa,” Dave Limp, senior vice president, Amazon Devices, said in a statement. “Since we launched Alexa four years ago, customers are listening to more music in their homes than ever before.”
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