The global music-streaming market could grow from $6.4 billion in 2017 to $33.5 billion by 2026, according to Persistence Market Research, as data costs drop and internet speeds improve. eMarketer reports that four companies dominate the U.S. market: Sirius XM‘s (NASDAQ: SIRI) Pandora, Spotify (NYSE: SPOT), Amazon (NASDAQ: AMZN), and Apple (NASDAQ: AAPL).
eMarketer estimates that Pandora will have 72.4 million listeners this year, compared to 65.3 million Spotify users. Amazon doesn’t disclose its number of listeners, but Apple recently declared that Apple Music had “over 50 million paid subscribers.”
eMarketer expects Spotify to overtake Pandora in total U.S. listeners by 2021, and eventually reach 78.2 million listeners by 2023. Pandora’s user base could shrink to 72 million by then.
Spotify and Pandora have contrasting business models — the former generates most of its revenue from subscriptions, and the latter makes most of its revenue from ads. Apple only offers paid subscriptions, and Amazon bundles a basic streaming plan with Prime and offers premium ad-free tiers.
It’s still too early to declare a winner in this nascent market, but investors should follow it closely as consumers grow accustomed to streaming their songs instead of downloading them.